CRM for Credit Brokers, Telemarketing and Cold CallingYour Sales. Clearly Organised.

Sales Engine unites contacts, Deals, calls, and your team in one place: Funnels with your stages, click-to-call with automatic logging, and reminders that notify you. Plus, Selly, your assistant, handles data collection – from documents, dictations, and WhatsApp.

New: try Selly live on WhatsApp – in two minutes 

No credit card needed for trial. Servers in Germany. Available in eight languages. Cancel monthly.

Credit BrokerageVolume –
Inquiry
Sina Hartmann
SHPersonal Loan
Robin Klein
RKRefinancing
Documents
Milo Brandt
MBPersonal Loan
Selly · 76 %
Elif Yildiz
EYRefinancing
At the Bank
Jonas Lindner
JLPersonal Loan
Approval
Kiran Patel
KPRefinancing
Selly
Milo Brandt has sent all documents. Move to 'At the Bank'?
MoveLater
Deal MovedUndo
Deals & FunnelsTelemarketing & Cold CallingDaily PlanContactsTeam & PermissionsReportingClick-to-CallGoogle CalendarZapier & APISelly, Your AssistantLoan Inquiry via WhatsApp
Deals & Stages

Every Deal in Its Place. Every Stage with Numbers.

You decide how your sales process flows: credit brokerage, property financing, opener and closer, or your own unique Funnels. Deals progress through each stage, and you can always see the volume at each point.

Milo Brandt · Personal Loan€35,000
Stage
✓ Inquiry› Documents› At the Bank› Approval› Paid Out
Move to ‘With the Bank’ 4 days in ‘Inquiry’ · 2 days in ‘Documents’
Contact
Milo Brandt
Responsible
Anna Kessler
Volume
€35,000
Reminder
Tuesday, call the bank
  • Stages as Steps: See where your Deal stands and what's next. Click ‘Move to…’ to advance it.
  • Volume per Stage and Funnel: Totals are displayed at each stage and in the title. Know what's coming in this month.
  • Duration per Stage: Sales Engine tracks how long a Deal stays in each stage. Spot bottlenecks instantly.
  • Multiple Deals per Contact: Personal loan today, property financing next year – all linked to the same contact.
⧉

Templates to Start

On your first login, choose your Funnels from templates – credit brokerage, opener/closer, property financing, real estate, referrers. In your language.

✎

Fully Customisable

Rename stages, colour-code, sort by dragging, create new Funnels. Your process, not ours.

⇶

Handle Many at Once

Select contacts from the list and assign them to a Funnel and stage or set responsibilities in one step.

◔

Control

Deals by stage per person, goals, and results – always up-to-date, no Excel needed.

Phone Prospecting & Telemarketing

Telemarketing at a Click. Every Call Logged Automatically.

Sales Engine is designed for phone sales: Call directly from the contact, and Sales Engine logs every call – even 'not reached' – and you record the outcome with two clicks. From the opener's first call to the closer's final deal.

  • Click-to-Call with sipgate or Placetel – from desk phone, mobile, or directly in the browser.
  • Automatic Call Logging: Duration, reached, busy, or hung up are all automatically recorded in the contact's history.
  • Call Log for Opener/Closer: Opening, appointment-setting, and closing calls with outcomes like decision-maker reached, interest shown, appointment set, sold.
  • Goals and Metrics for the Team: individual call targets and outcomes, daily reach rates, and results per employee in the dashboard.
  • Nothing Lost: set reminders directly from the call, move the Deal to the next stage, add a note or dictate to Selly.
Telemarketing · TodayCall List 14 / 60
LS
Lea Sommer
+49 171 555 0123 · Trade Show Contact
Call

Call Logautomatically created

Type of CallOpening Call
Reached?Decision Maker
Interest?Yes
OutcomeAppointment Set
Next StepDeal → 'Appointment with Closer'
38 / 60reached today
9Appointments Set
3Closings
Daily Plan

Open in the Morning. Know What's Ahead.

The ‘Today’ homepage shows you what not to forget: due reminders, appointments, birthdays, and customers who've just reached out.

  • Complete or +1 Week directly from the list – no need to open the contact.
  • Appointments from your Google Calendar and birthdays with age and year.
  • Updates from WhatsApp: who sent documents and how complete the inquiry is.
Good Morning, Anna
3 reminders are due, 2 customers have sent documents.
3Reminders
2Appointments Today
8Ongoing Processes
€186,000Volume in Funnel
⏰Robin Klein: Compare interest offer · overdueDone+1 Week
📅10:30 Consultation Elif Yildiz · Google CalendarPrepare
📄Milo Brandt sent documents today · 76%View
🎂Sina Hartmann turns 38 today.Send wishes
Contacts

Everything about a customer. In one sidebar.

Basic info, custom fields, conversations, notes, documents, and Deals – one click on the name, and it's all there. Empty groups fold away, so you see what matters.

  • Custom groups and fields, drag to reorder – for your whole team.
  • Responsible person per contact and Deal: see and edit only what you're in charge of.
  • Identify and merge duplicates, with undo option.
  • Import from Excel, CSV, and Google Contacts – with trial run and duplicate check.
MB
Brandt, Milo
+49 170 555 0001 · milo.brandt@example.de
☏✉
Contact DetailsCommunication12NotesDocuments3Deals
Responsible⌃
Anna KesslerTim Maurer
Personal Data⌃
First Name
Milo
Last Name
Brandt
Birthday
14/03/1985
Employer
Nordlicht Logistik GmbH
Bank Details⌃
IBAN
DE89 3704 ···· 3000
Net
€3,115.00
Other Informationempty⌄
Team & Figures

Everyone sees what matters to them. You see the big picture.

Decide who sees what data, organise your team in a structure tree, and keep an eye on the numbers in controlling.

Structure and Permissions

Account owner, Admins, 'all data' or 'only own': permissions apply everywhere – in the web app, in the sidebar, and with Selly.

AKAnna KesslerAccount Owner
DFDavid FalkAdmin
TMTim MaurerAll Data
SRSara RehbergOnly Own
LSLea SommerOnly Own

Controlling

Deals by phase per person, results, and activities – for the team or the entire structure below.

Anna Kessler14
Tim Maurer9
Sara Rehberg7
Lea Sommer5
InquiryDocumentsAt the BankApproval
And then there's Selly

Your assistant gathers the data. You make the sales.

Selly is built into Sales Engine: as a sidebar in Chrome and on WhatsApp. Selly reads documents, understands dictations, and guides your customers through inquiries – everything goes straight to the contact and the Deal. Every change with source and undo.

Runs automatically – click a tab to pause.

Drag a document here.

Payslip, ID, bank statement, business card: Selly reads it, finds the contact, and shows what's new, what's changed, and what was already known.

  • Accurate match: instantly saved, with undo option
  • Uncertain details are confirmed individually
  • Multiple documents at once, screenshots from any webpage

Tell Selly what happened.

“Spoke with Mr. Brandt, he's sending the documents next week. Remind me on Tuesday.” One sentence, two entries: the call and the follow-up.

  • Calls, appointments, follow-ups, notes, data changes
  • “Move Milo Brandt to the next phase” – advance Deals with a sentence
  • Summaries and message drafts – nothing goes out without you

Your clients send their documents to Selly.

One code per request. Your client messages Selly on WhatsApp, Selly guides them through the request, reads photos, PDFs, and voice messages, and saves everything to their contact.

  • Available 24/7, at your client's pace
  • Progress updates at 50 and 80 percent, handover at 100
  • Each client only sees their own request
Example: this is your customer's experience ↓

One command, and the deal progresses.

Selly knows your Funnels and stages. Say “Move Milo Brandt to the next stage” or “Mark Lea Sommer as a prospect” – Selly finds the deal, moves it, and shows you its new status.

  • Advance or retreat stages, new deal in a Funnel, query Funnel lists
  • Multiple deals with a contact? Selly asks instead of guessing
  • Undo with one click, every change logged
Anna KesslerSelly
📄
Payslip_May.pdf2 pages · just now
Selly
Milo Brandt's payslip. Two details are new, one has changed.
MB
Milo Brandt
Personal Loan · Documents
96 %
EmployerNordlicht Logistik GmbHnew
Net€3,115.00new
StreetBirkenweg 21changed
✓
Saved for Milo Brandt
2 new entries · 1 updated
Undo available
30 s
🎙Spoke with Mr. Brandt, he's sending the documents next week. Remind me on Tuesday.
Selly
Two things noted, both for Milo Brandt.
☎
Call logged
today, 14:32
He's sending the documents next week.
⏰
Follow-up created
Tuesday
Selly
Milo Brandt just sent his bank statement via WhatsApp.
MB
Milo Brandt
29 of 38 details · 2 mins ago
76 %
IBANDE89 ···· 3000new
Rent€1,180.00new
Selly
Still missing marital status and vehicle. I'll ask him further and let you know when everything's complete.
Move Milo Brandt to the next stage
Selly
Done. Milo Brandt is now in “With the Bank”.
MB
Milo Brandt · Personal Loan
Credit Brokerage · €35,000
moved
✓ Inquiry› ✓ Documents› At the Bank› Approval
Undo available
30 s
Selly
Shall I set a reminder for the bank on Tuesday?
Ask me something or drag a file here …
📎📷🎙↑
Example: Loan Inquiry via WhatsApp

Your customer messages Selly. The inquiry fills itself out.

Send your customer a link. They message Selly on WhatsApp – whenever it suits them. Selly asks for missing details, reads photos, PDFs, and voice messages, and saves everything directly to their contact and Deal.

Try Selly live

See Selly in action. In two minutes, on your phone.

Send Selly “Demo” on WhatsApp and step into the shoes of your own client. You’ll experience exactly what your clients experience with Selly – and what lands on your desk afterwards.

  1. Send “Demo”One tap on the button opens WhatsApp with the message ready to go. On a computer, just scan the code.
  2. Be your own clientSelly walks you through a short loan inquiry. Snap a photo of a sample payslip – Selly reads it in seconds.
  3. See what reaches youFinally, Selly shows you the message you’d get as the broker: complete, with documents and the next step.
QR code: open Selly on WhatsApp
Scan with your phone cameraOr send “Demo” to Selly:+49 1588 8638698

No account, no sign-up. Please send only a sample or a redacted document – we do not store the file itself. To follow up if you're interested, we'll note your number, name, and company if provided, along with the conversation details. More on data protection

Demo09:12
Great to have you here! Let’s switch roles for a moment: you are now your own client – I’ll write to you just as I would write to them.09:12
Please send me a photo of a payslip – a sample is perfect, no real data.09:13
🖼
Photo · Sample payslipJPG · 1 page
09:13
Got it: ✅ permanently employed since 04/2019 ✅ €2,846.12 net. Here’s what your message as the broker would look like:09:14
✅ Loan inquiry Mr Muster – complete
💶 €10,000 for a car · €2,846 net
📎 Payslip is in your client file
➡️ Next step: get an offer from the bank
09:14
A Day

This is what a Tuesday with Sales Engine looks like.

08:10

Today

Two follow-ups, one appointment, a client sent documents last night. All on one page.

09:30

Advance Deal

The bank has approved: Deal moves to 'Approved'. Funnel volume updates instantly.

11:00

Team

Twenty new contacts from the trade show tagged, added to the Funnel, and assigned to Tim. One step.

14:30

Selly

After the call, speak a sentence into the microphone. Conversation and follow-up are logged with the contact.

17:15

Handover

WhatsApp from Selly: Mr. Brandt's request is complete. Off to the bank.

Features

Built for sales, not admin.

☏

Telemarketing with Click-to-Call

Call from the contact via sipgate or Placetel, every call automatically logged, outcome recorded with two clicks.

📅

Google Calendar & Contacts

Appointments appear in your calendar, and you can import contacts – you decide on any discrepancies.

⇥

Import

Excel or CSV with field mapping, trial run, and duplicate check.

⚡

Zapier & API

Connect forms, websites, and tools: new contacts and Deals are added instantly.

▤

Custom Fields and Groups

Contacts and Deals have exactly the details your business needs.

⇶

Bulk Editing

Assign responsibility, fields, Funnel, and phase for multiple entries at once.

🌍

Eight Languages

German, English, Spanish, French, Dutch, Turkish, Croatian, and Slovenian – everyone on the team in their own language.

S

Selly Included

Sidebar in Chrome and WhatsApp assistant in every licence.

Your Data

Everything stays in your account.

Selly doesn't have its own storage for contacts. It reads and writes with the same permissions you have in Sales Engine.

Servers in Germany

Sales Engine and Selly operate from a data centre in Munich, with encrypted transmission.

Permissions Apply Everywhere

If someone can't see it in the web app, they won't see it in the sidebar or with Selly either.

Every Change Traceable

Source, time, content – and undo for everything Selly records.

No Retention

Documents and voice recordings are deleted after processing. Only the result remains in the account.

Pricing

Two Plans. Both Free for 14 Days.

Deals, telemarketing, analytics, and Selly are included in every plan – no add-ons needed. Try for 14 days free, no credit card required, then decide.

Small
€39· per month
First 14 Days Free – No Credit Card Needed
For individual advisors selling solo. Cancel monthly.
  • 1 user, unlimited Funnels and custom fields
  • Includes Selly: 500 actions per month
  • Telemarketing, analytics, bulk processing
  • Google, import, Zapier and API, email support
  • Sales Engine Telephony: Includes 10 Selly minutes per month
Try free for 14 days
Top Choice for Teams
Medium
€99· per month
First 14 Days Free – No Credit Card Needed
For teams selling together – cheaper than Small from the second user.
  • Up to 10 Users, Unlimited Funnels and Custom Fields
  • Includes Selly: 2,000 actions per month
  • Telemarketing, Analytics, Structure and Permissions, Bulk Processing
  • Google, Import, Zapier and API, Email and Phone Support
  • Sales Engine Telephony: Includes 100 Selly minutes per month
Try free for 14 days →
Enterprise
Contact us for pricing
Multiple locations, custom request paths, integration with your systems.
  • Everything from Medium, users as needed
  • Quota as needed
  • Custom Selly request paths
  • Dedicated contact person
Schedule a call
Phone Package
€39· per month
Add 500 extra Selly minutes for Sales Engine Telephony – available with any plan, can be purchased multiple times, cancellable monthly.
  • Click-to-call from your contact – in the browser or via your mobile
  • Each call automatically logged with duration and outcome
  • Optional recording with summary by Selly – your client is informed beforehand and can opt out
  • Use your own number as the caller ID, after a one-time verification

How Selly Minutes Work

Selly minutes are the billing unit for Sales Engine Telephony. The number of Selly minutes a call uses depends on how and where you call.

CallSelly minutes per call minute
In-browser to a German mobile or landline1
Via your mobile – Selly calls you first, then connects to your client, so two connections2
Landline in another EU country1 (via your mobile 2)
Mobile in another EU country3 (via your mobile 6)
Toll-free numbers (0800)1 (via your mobile 2)

Partial minutes count fully, missed calls do not count. Special numbers (e.g., 0900, 0180, 0137) and non-EU countries are not supported. Selly minutes from plans and packages are valid for the calendar month; once used up, the call ends, and you can purchase another package. Recording and summarising use an additional 1 Selly action per started 5 call minutes.

Here's how the trial works: Enjoy all features of your plan for 14 days with 150 Selly actions, no credit card required. It ends automatically, with no charges. Afterwards, you can continue exploring until you make your decision.

Prices exclude VAT, no setup fee. A Selly action is a task: reading a document counts as 10, a customer dialogue reply as 2, a dictation or question as 1. Once your quota is used up, simply top up – credits never expire.

Questions

What advisors ask us first.

Can I set my own stages and Funnels?
Yes. On your first login, choose templates – credit brokerage, opener/closer, construction financing, property sales, or referrer. Then rename stages, drag to sort, and create as many Funnels as you like.
Can I import my existing contacts?
Yes, via Excel or CSV import with field mapping, trial run, and duplicate check, or directly from Google Contacts. For larger databases, we handle it for you.
Do I have to use Selly?
No. Sales Engine works perfectly without Selly. Selly is included in every licence and handles data collection when you're ready to use it.
Do I need a separate WhatsApp number for Selly?
No. Selly has its own number. Your customers message Selly, results appear in your account, and you get notified. Your personal number stays private.
In which languages is Sales Engine available?
The application is available in German, English, Spanish, French, Dutch, Turkish, Croatian, and Slovenian. Each user selects their preferred language.
Where is the data stored?
On servers in Germany. For document reading and dictation understanding, Selly uses specialised services with data processing agreements; files are not retained afterwards.
Can I use Sales Engine for cold calling and telemarketing?
Yes. You can click-to-call from your contact – with Sales Engine Telephony directly in the browser, via your mobile, or through sipgate or Placetel. Each call is automatically logged, and you can record the outcome in the call log – from the initial call to scheduling appointments and closing deals. In the control panel, you can see reach rates, call duration, appointments, and results per team member.
What are Selly minutes and why do calls 'via my mobile' count double?
Selly minutes are the billing unit for Sales Engine Telephony. In the browser, only one connection is made – to your client – so one call minute equals one Selly minute. When calling via your mobile, Selly sets up two connections: first to you, then to your client. Both run throughout the call, so each call minute counts as two Selly minutes. Calls to mobiles in the EU count as three. You can check your current balance anytime under Settings → Telephony, and before each call, Sales Engine shows how many Selly minutes you have left.
What Happens After the 14-Day Trial?
The trial ends automatically, no charges. You can still log in and explore – contacts, Deals, and documents remain. Create, edit, and use Selly again once you choose a plan: Small for €39 per month with 1 user or Medium for €99 per month with 10 users.
How quickly can I get started?
Register, select Funnels, import contacts: all in a few minutes. You can customise fields and stages while you're already working.

Organise your sales. Today.

14 days free, no credit card, all features including Selly. Decide afterwards.

Try for Free →

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81677 München

Represented by Managing Director: Benjamin Huber

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E-Mail: info@sales-engine.com

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Responsible: sales.engine GmbH, Hohenlindener Str. 1, 81677 Munich, info@sales-engine.com. You have the right to access, rectify, delete, and lodge complaints with the supervisory authority (Bavarian State Office for Data Protection Supervision).

For the use of Sales Engine and Selly, the privacy policies in the application and at sales-engine.com/selly/datenschutz apply.